- Client: Alex Sindrome
Alex Sindrome is an emerging French electronic artist. Crosslight Global Entertainment signed and licensed Sindrome “Superdition” record. We also handled the publishing of “Une vie sans ideaux.” Stephane Hervé directed, edited and produced the video. The artist wanted to shoot a music video with a dark edge and “French touch,” capturing a slice of life in Paris
Crosslight’s team choose to work on a very light setup for the video, as we were shooting in the streets of Paris at night. We recommended a shoot with Canon 5D to retain the film’s gritty vibe. We worked with the artist on the storytelling, production, and location. Though we only had one night to shoot and one week to edit, we were able to do so efficiently and expediently. The whole project was produced, edited, and post-produced in-house.
The artist instantly approved the final product and used the first cut of the music video as the main promotional media for his record release. “Une vie sans ideaux” has also been featured on creative content websites and social networks.